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Released on January 12, 1999 the debut album “… Baby One More Time” by a 17-year-old singer from Kentucky would eventually sell in excess of 25 million copies worldwide.

Cheiron Studios in Stockholm, Sweden formed in 1992 by Denniz PoP and Tom Talomaa was already beginning to receive recognition for delivering hit songs and music productions for international record labels and its artists. But the release of Britney Spears first album “… Baby One More Time” changed everything – overnight Cheiron became the most coveted music studios in the world.

Working on the album were six of Cheiron’s songwriters and producers besides Jörgen: Max Martin, Andreas Carlsson, Per Magnusson, David Kreuger, Kristian Lundin and Rami Yacoub.

The record label, Jive Records, decided to release the title track, written by Max Martin, as the first single and it was sent to the U.S. radio stations on October 23, 1998. It became a huge success reaching No. 1 on Billboard Hot 100 on January 30, 1999.

Exceptionally, Britney’s album entered at No. 1 on the Billboard 200 list the same day where it remained for six weeks. Since then only two artists have scored their first weeks at No. 1 on the Hot 100 and Billboard 200 simultaneously: Beyoncé and Camila Cabello.

Britney’s second single “Sometimes”, written solely by Jörgen, was released exactly three months later, on April 30, 1999. It became another smash hit attaining worldwide success, reaching inside the top ten of the charts in eleven countries.

Read “The Story Behind Britney’s Sometimes” >>

Also the album’s third single “You Drive Me (Crazy)” was written by Jörgen, in this case together with Per Magnusson, David Kreuger and Max Martin. Released on August 23, 1999 it became a huge commercial success reaching Top 10 in the U.S. and No. 5 in the U.K.

Two more facts on Britney’s first album, today celebrating 20 years since released:
1. It is still the best-selling debut album by any artist – ever
2. It is still one of the best-selling albums of all-time

Together with all the Cheiron songwriters working on the album, Jörgen received his first Diamond Award for selling more than 10 million copies in the U.S. alone in a single year .

A knocking on Jörgen’s studio door in late 2015 turned into much more than just a mere background singing occasion.

Today, with more than 50 million streams on Spotify alone, the then 18-year-old Swedish/American high school student Rhys’ musical career took off in late 2015 after being introduced to Jörgen as a background singer.

Instantly stunned by her voice and charisma however, Jörgen started working on songs with Rhys and in their first studio session together they wrote “Swallow Your Pride”, which a few months later would become her debut single.

Five more singles soon followed and throughout 2017 and during most of 2018 Rhys has been performing on several big TV shows and live concerts at the biggest festivals in Sweden.

Today Rhys released her first album “Stages, all 11 songs written together with Jörgen, whom also is the record’s producer.

Track listing
1. You’ll Never Know
2. Last Dance (second single)
3. Starfish (feat Felix Sandman) (sixth single)
4. Swallow Your Pride (first single)
5. Better Be Over
6. Too Good To Be True (third single)
7. Doomed
8. On My Own
9. Maybe I Will Learn (fourth single)
10. No Vacancy (fifth single)
11. Spite My Flaws

Listen to the full album on Spotify >>

Following a bare and emotional debut released in November, Rhys now delivers an uptempo song written by Jörgen.

Early review from Popjustice

The song is written and co-produced by Jörgen. It is lifted from Rhys’ forthcoming EP due out this spring.

”I was completely taken by her voice. I knew there and then, that somehow we are gonna have to work together.”

Rhys's debut single "Swallow Your Pride"

A moment like this occasionally occurs for a songwriter. One day an unknown singer,
in this case recommended to Jörgen as a demo singer, suddenly appears at the studio doorstep, and everything just feels right.

This was what happened that day in late 2015 when then 18-year-old
Rhys Clarsted Frank, born in Portland, Oregon but living in Stockholm since 2007, only moments later found herself standing behind a microphone in Jörgen’s song booth. ”She was so mature and soulful and she totally lit up the room with her charisma”, Jörgen continues. “Now working together for a year, I’m really proud to present Rhys.”

Today Rhys releases her debut single “Swallow Your Pride” with lyrics about sadness and regret. It is written by Rhys and Jörgen, also the song’s producer.

Jörgen and me wanted it to be as bare and honest as possible, so we basically left all the production out”, says Rhys about the song.

Rhys’ first single is lifted from her forthcoming EP.

TV series “The Secret Daughter” soundtrack spends a third week at the top spot on the ARIA Albums Chart. The opening track “Risk It” is co-written by Jörgen.


Released on October 14, the album featuring actress, singer and songwriter Jessica Mauboy went straight to number one on the Australian chart now holding the position for its third week. By early November 2016 it is the sole album spending more than two consequtive weeks atop of the ARIA list. The song “Risk It” is written by Jörgen, Tania Doko, Anthony Musumeci and David Egizii.

In 2006 Jessica Mauboy rose to fame as the runner-up on the fourth season of Australian Idol. Three years earlier, in 2003, Guy Sebastian became the first ever to win the singing competition. The winning song that year was Angels Brought Me Here, co-written by Jörgen, whom holds the world record for writing Idol winning songs.

Jessica Mauboy; Official Website >>

When I heard the track, I went ballistic because I knew I could sing it. It comes from the ’80s! That’s where I have my big hits, it’s the music I organically love.

Published on Tuesday, David Hasselhoff  in this comprehensive interview for Billboard tells the story behind recording Jörgen’s True Survivor, the theme song for the upcoming Swedish short film Kung Fury to compete in Cannes next month.

Hasselhoff continues:
So I flew to Sweden and got into the studio with one of these writers and heard the track and I thought, “Wow, this is terrific.” It’s definitely a throwback to those Kenny Loggins ’80s tracks that I love.

The guy who wrote this, Jorgen Elofsson, is awesome. His track record is sick. From Kelly Clarkson’s “Stronger (What Doesn’t Kill You)” to songs with Celine Dion. I kept looking at his wall going, “Boy, am I with one of the master writers of all time.”

When I heard the track, I went ballistic because I knew I could sing it. It comes from the ’80s! That’s where I have my big hits, it’s the music I organically love. It was the days of Queen, Prince, and Michael Jackson’s heyday.

Thanks for all your kind words, David! /Jörgen

Tove Lo became the Most Promising Artist of the Year at the 2014 Denniz Pop Awards. Who will win this or other prizes this year? Apply, nominate or vote.

Instituted in 2013, the Denniz Pop Awards were initiated by the former Cheiron members, co-workers, friends and family. Each year four awards are presented at a ceremony held in Stockholm, this year on June 11.

And you can be a part of deciding who will be the winner in each of the four categories:
Most Valuable Person
The Grand Prize

For more information, please visit the official Denniz Pop Awards website >>

Cannes Film Festival’s sidebar, The Directors’ Fortnight, selects Swedish “Kung Fury” for the short films section. The theme song is co-written by Jörgen.

Already becoming a viral success with its first trailer, the upcoming 30 minute action comedy Kung Fury, an homage to the 1980′s martial art and police action films, is created by the Swedish director David Sandberg.

True Survivor, the theme song, is written by Jörgen and synthwave producer Mitch Murder. It was recorded in September 2014 in Jörgen’s music studio just outside Stockholm.

The film’s trailer, starring David Hasselhoff, includes explosions, gun fire, a white Lamborghini Countach as well as Hasselhoff riding a Tyrannosaurus Rex together with the main character Kung Fury, played by the director David Sandberg.

About Kung Fury

After spending $5,000 producing the initial film trailer back in 2012, Sandberg in December 2013 decided to turn to Kickstarter for crowdfunding. Closing the campain a month later, on January 25 2014, the director had raised more than $630,000.

On Tuesday it became official that Kung Fury will compete in La Quinzaine des Réalisateurs, also known as The Directors’ Fortnight, a sidebar of the annual Cannes Film Festival held from 13 to 24 May.

World premiere of the film is set for May 28 on YouTube, on Swedish Television
SVT Channel 2 and SVT Play.

Kung Fury – External links

Official website >>
Facebook >>
Twitter >>
IMDb >>

Denniz Pop Awards 2014

June 13, 2014

“The idea of this music award is to help new songwriters, producers and artists continuing the legacy of Denniz.”

The annual Denniz Pop Awards were held in Stockholm last night. This year’s recipients, selected by the former members of Cheiron Studios in the jury, were in the four respective categories:
Rookie Artist: Tove Lo, Rookie Songwriter/Producer: Salvatore Ganacci.
The Grand Prize-winner was Avicii and The Most Valuable Person, Arash “Ash” Pournouri:

The Denniz Pop Award statue “Encapsulated sound” (below) is displayed at the Swedish Music Hall of Fame in Stockholm.

Together with Max Martin and Avicii’s award-winning manager Arash “Ash” Pournouri.´

With Jonas Holst, publisher at Universal Music Publishing and co-jury member Per Magnusson.

The Denniz Pop Awards’ Jury

Andreas Carlsson, David Kreuger, Jacob Schulze, John Amatiello, Jörgen Elofsson, Kristian Lundin, Max Martin, Per Magnusson and Rami Yacoub.

About Denniz Pop Awards

Instituted in 2013, the Denniz Pop Awards were initiated by the former Cheiron members, co-workers, friends and family. The idea of the non-profitable music award is to help new songwriters, producers and artists to continue the legacy of Denniz Pop. Also to recognize the Swedish international success-of-the-year, through the Grand Prize Award.

The second intent is to raise money for the Denniz Pop Foundation, founded in 1998, with its main purpose to financially support:
– Study trips abroad for nursing staff at Radiumhemmet (Sweden’s first cancer treatment facility)
– Improvements of patients’ healthcare environment at Radiumhemmet

Denniz Pop Awards; Official Website >>

Denniz Pop Awards on Facebook >>

Released almost exactly a year ago, on May 13, 2013, Agnetha’s album “A” still keeps rising up the charts.

Last Saturday night the BBC documentary “Agnetha: ABBA and After” was broadcast on Dutch television. Only moments later, her album “A” rose to No 1 on iTunes and on the e-tailer Bol.com. On this week’s albums chart Agnetha has re-entered at No 5.

All songs are written or co-written by Jörgen, this one together with Agnetha:

Agnetha; Official Website >>